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Purely White Teeth Whitening Powder

Purely White Teeth Whitening Powder

Regular price £17.99
Regular price £17.99 Sale price £19.99
SAVE 10% Sold out

⊹ Peroxide-Free Whitening

⊹ Enamel-Kind, Low Sensitivity

⊹ Fresh Breath + Clean Feel

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HOW IT WORKS

Our whitening powder uses a PAP+ (phthalimidoperoxycaproic acid) complex—a peroxide-free brightening agent—that targets surface stains from coffee, tea, wine, and everyday buildup. Unlike peroxide, PAP+ whitens without harshness, so you can lift discoloration while keeping enamel comfortable. A low-abrasion polishing base helps sweep away plaque and impurities for a cleaner, brighter look—no tingling or post-brush sensitivity.

KEY BENEFITS

Peroxide-Free Whitening — Visibly brightens with PAP+ so you can whiten gently, day after day.

Enamel-Kind, Low Sensitivity — Designed to minimize irritation and protect the feel of your enamel as you brush.

Targets Stains You Actually Get — Helps reduce discoloration from coffee, tea, wine, and more for a cleaner-looking smile.

Daily Clean Boost — Supports plaque removal and leaves your mouth feeling fresh after each use.

Pairs With Your Routine — Use solo or with your toothpaste to upgrade results without adding a long

HOW TO USE

Wet & tap — Wet your toothbrush, then shake off excess water.

Dip & coat — Lightly dip bristles into the powder (use alone or with your regular toothpaste).

Brush 1–2 minutes — Brush gently in circular motions, covering all tooth surfaces.

Rinse & smile — Rinse thoroughly. Use daily or as needed for ongoing stain care and freshness.

Purely White Teeth Whitening Powder

Purely White Teeth Whitening Powder

Regular price £17.99
Regular price £17.99 Sale price £19.99
SAVE 10% Sold out
View full details

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Healthier Teeth

⊹ Healthier Gums

⊹ Whiter Smile

⊹ Proof In Every Jar

Instantly Brighter, Dentist-Formulated

Vegan and peroxide-free, this PAP+ powder lifts stains fast and fits any routine—one 15 g jar lasts up to 3 months.

Fresh Breath. Fewer Stains. Healthier Smile.

Our peroxide-free PAP+ powder gently polishes away surface stains, helps reduce plaque, and leaves your mouth feeling clean—while staying kind to enamel.

Next Gen Whitening with PAP+

A peroxide-free brightener that targets stains without harshness, helping protect enamel and minimize sensitivity so you can whiten daily with confidence.

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    Well-Being

    Focused on mind-body balance.

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    Simplicity

    Minimalist design and communication.

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    Comfort

    Products that soothe and ground you.

    You got questions? We got answers!

    Frequently Asked Questions

    ⊹ Will this make my teeth sensitive?

    It’s peroxide-free and formulated to be gentle. Most users experience little to no sensitivity. If you’re prone to sensitivity, start with once-daily use and build up as comfortable.

    ⊹ Is it safe for enamel?

    Yes. The low-abrasion polishing base and peroxide-free PAP+ approach are designed to brighten while being kind to enamel when used as directed.

    ⊹ How fast will I see results?

    Many users notice a fresher, cleaner look after a few brushes, with brighter results building over consistent daily use. Timing varies by your stain type and habits (coffee, tea, wine, etc.).

    ⊹ Do I use it instead of toothpaste?

    Use it solo or pair it with your regular toothpaste. Wet the brush, tap off excess water, dip into powder, and brush 1–2 minutes. Rinse well.

    ⊹ Can I use it with dental work (crowns, veneers, braces)?

    It can help lift surface stains on natural teeth. Dental work may not whiten the same way as natural enamel, so results can differ. If you have braces, implants, or extensive restorations, check with your dentist first.

    ⊹ How often should I use it?

    Daily use is fine for ongoing stain care and fresh-feeling clean. For very stain-prone routines (lots of coffee or tea), you can use it twice daily. Always brush gently and avoid over-scrubbing.